Hi.

My name is xinrui zheng. Digital marketing expert.​

Gestión estratégica de redes sociales para emprendedores, marcas personales y empresas modernas.

I have been more than 5 years in digital marketing industries.

whatsapp image 2025 05 30 at 14.30.07

About Me​

I’m the founder of GrowTheta, a creative agency focused on building impactful social media strategies for Instagram, TikTok, and Xiaohongshu (RED).
With a unique background bridging Asian and European markets, I help brands tell their stories through authentic, trend-aware, and visually compelling content.

My Experience​




5+ years working with brands in Spain and China
Viral content creation for TikTok & Instagram
Cross-border brand launch experience (esp. Xiaohongshu)
One-on-one marketing consulting for entrepreneurs and teams

2025

Digital Marketing Consultant​

Helping brands grow through smart content,
I specialize in building and managing digital marketing strategies for brands in the outdoor, lifestyle, and tech sectors. From content creation to SEO and platform localization, I help businesses connect with their audience across cultures and pla

2024​

Senior Digital Marketing​

Expert in Cross-Cultural Strategy, Social Media & SEO
With a strong foundation in digital media operations across Chinese and European platforms, I help brands build effective marketing ecosystems tailored to diverse audiences. From social content planning and influencer outreach to SEO and localization, I bring a strategic and creative approach to online growth.

2023

Social Media Manager​

Created and managed Xiaohongshu (RED) official account with regular content publishing
Built and maintained the company’s WeChat Official Account
Managed the company’s Instagram account, posting Monday through Friday
Sourced influencers matching the brand image and successfully initiated collaborations
Achieved 600+ followers growth in just 2 months

2020

Freelance Marketing​

Assist in digital operations for an outdoor and tech product e-commerce business
Support content planning and social media coordination in the Spanish market
Contribute to SEO and Chinese/Spanish language localization

Digital Marketing Resource​

Stay ahead in the digital game.
Discover practical tips, free guides, and insights to help you grow on platforms like Instagram, TikTok, and Xiaohongshu. Whether you’re a small business or a solo creator, our resources are designed to inspire, educate, and empower.

The Latest from
The Blog

Stay inspired with actionable tips and insights from the world of digital marketing.
From Instagram growth hacks to localization strategies for Spain and China — we cover it all.

Digital Marketing Coach Template Blog Post Img Thumb 1

How to Build a Consistent Instagram Strategy in 2025

Your weekly checklist for planning, posting & analyzing

Digital Marketing Coach Template Blog Post Img Thumb 2

Xiaohongshu for Brands: A Beginner’s Guide​

Top Free Tools for Social Media Marketing (2025 Edition)

Digital Marketing Coach Template Blog Post Img Thumb 3

Content Localization Tips: From Chinese to Spanish Market

Cultural notes, keyword strategy & tone adjustments

Servicios Profesionales de Marketing Digital

Ofrecemos soluciones personalizadas para ayudarte a crecer en redes sociales y mejorar tu presencia en línea.

Paquete 1 – Gestión Básica de Redes Sociales

📱 Ideal para autónomos y pequeñas marcas

✅ Gestión de una red social (Instagram o TikTok)
✅ 3 publicaciones semanales
✅ Diseño visual en Canva
✅ Informe mensual de rendimiento

💰 300€/mes

Paquete 2 – Crecimiento Multiplataforma

📈 Perfecto para pequeñas empresas con enfoque visual

✅ Gestión de Instagram + TikTok
✅ 5 publicaciones semanales
✅ Diseño + Copywriting profesional
✅ Análisis de hashtags y público
✅ Soporte vía email

💰 500€/mes

Paquete 3 – Marca Premium + Influencers

🌟 Pensado para marcas que buscan impacto real

✅ Gestión de 3 plataformas (Instagram, TikTok, Xiaohongshu)
✅ 6 publicaciones semanales + reels
✅ Contacto y negociación con influencers
✅ Reporte completo de métricas
✅ Optimización mensual del contenido

💰 800€/mes

Section 4:Servicio Personalizado

🛠️ Servicio Personalizado

¿Tienes un proyecto único o una necesidad específica?
Podemos diseñar un plan a medida que se adapte a tus objetivos y presupuesto.

🔹 Asistencia en campañas específicas
🔹 Traducción y localización cultural (ES/CH/EN)
🔹 Edición de video y copywriting
🔹 Análisis de competencia

💬 Contáctanos para presupuesto personalizado